I embed as your go-to-market leader and leave behind the sales systems, upskilled sales reps and pipeline that runs iteself.
Clients & Partners:
Inconsistent Sales Messaging
Diagnose root causes and deploy prescriptive solutions - from improved marketing-sales collaboration to targeted training and updated sales content.
Unstructured Field Coaching
Equip managers with tools and frameworks to accurately diagnose and resolve field challenges using methodology, technology and coaching tactics.
Ineffective Sales Onboarding
Build or rebuild onboarding programs with clear structure, role-relevant depth, consistency, measurability and real-world experiences.
Non-Scalable Processes
Streamline and document day-to-day operations to align technologies, embrace automation and ensure clean data capture without added friction.
Immeasurable Performance
Gain visibility into field activities by implementing aligned KPIs, streamlined revenue team processes and actionable reporting frameworks.
Siloed GTM Operations
Align sales and CS goals with improved collaboration and initiative management so teams never miss the process, content or messaging they need.
DIAGNOSE
I audit your sales strategy and give you a diagnosis of what and where needs fixing. Ideal for startups that do not know where to start.
Deliverables:
A diagnosis to know what to fix and how to fix it
Validation of ICP with existing client data
Needs analysis through customer interviews
Outbound campaigns and sequences that your team can use
Competitive intelligence and messaging frameworks
90-day roadmap that your teams can use immediately
SPRINT
I plug in as your first revenue hire and build sales systems, create repeatable processes and leave behind playbooks that can run post-engagement. Ideal for startups that do not have a sales team or VP of sales yet but need a fractional revenue leader to set up systems.
Deliverables:
Customized sales playbooks that you can keep
Outbound prospecting engine, plugged into your sales sequence
Support the deployment of AI to increase efficiency at every stage of your sales process
Iterations on customer validation
Proven systems and working processes handed over to your team post-engagement
EMBED
I embed as your fractional revenue leader or VP of Sales, training and scaling your teams for a pre-defined period, before handing off the system, processes and playbooks that run into continuity. Ideal for startups with a small team looking to define messaging and sales processes, without bearing the overheads of a full-time sales leader.
Deliverables:
Live rep training sessions built around your actual deals, objections and buyer personas, so your reps are confident to run deals independently
Manager coaching and enablement so that your sales leads are able to coach their teams as they expand
A fully documented GTM system that your team owns without any dependency on me
New hires onboarding structure that can help to ramp your new hires much more efficiently
Weekly sales meeting cadence and structures that teams can continue using post-engagement